The LEGO user experience project was an assignment I enjoyed completing in the fall semester of my sophomore year. My team, made up of students from industrial, visual, and interior second year design students at Ohio State. We chose to evaluate the experience of shopping for LEGO products in the Grandview area of Columbus, Ohio.
These simulated reports capture a trip to the elaborate LEGO section of Target, a LEGO set usability report, and surveys and interviews about the https://www.lego.com/en-us shopping experience.
LEGO Shopping Report:
Evaluative data on LEGO set and set instructions usability:
LEGO shopping experience research: